With its easy method for purchasing, its stylish edge and its impressively fair prices, Kate Hudson’s subscription-based athletic fashion brand Fabletics may seem at first to be too good to be true. Now in its third year as a fashion brand, Fabletics has taken the “athleisure” fashion trend and turned it into an e-commerce empire which has since expanded into the development of several brick-and-mortar stores across the country. But are the clothes really worth the hype? Well-known blogger and savings guru Krazy Coupon Lady decided to find out for herself.
Like most of us, Krazy Coupon Lady was initially drawn to the brand because of its prices. At just $49.95 per month, users get a brand new workout outfit sent to their door, and the first month is discounted to only $25 as a courtesy. When Krazy Coupon Lady received her first shipment, an outfit picked out by the brand based on a survey she had taken upon signing up which asked her about her workout and fashion preferences, she was impressed by the high quality of the clothes. Despite the affordable prices, Fabletics pieces are made using high quality materials and construction techniques so that each outfit can endure even the most intense workouts.
After receiving her first shipment, Krazy Coupon Lady was sold. She signed up to become a VIP member, meaning that each month she would be automatically sent an outfit for just under $50 with free shipping. As a VIP member, she can log onto the Fabletics website on the first day of each month and select from a few different outfit choices picked for her based on the survey she had taken upon signing up.
It can’t be overlooked that another initial draw to the Fabletics brand is its CEO and founder, Kate Hudson. The Hollywood actress has proven herself to be remarkably business savvy, using her own image as a branding platform to turn the “athleisure” trend into a worldwide craze. Hudson’s understanding of social media has played a pivotal role in the brand’s success, while Hudson boasts millions of followers on Instagram who live to see her newest workout outfits and tips.
The quality of the products for the price she pays has left her a very happy customer, and with Fabletics making shopping for athletic apparel so incredibly convenient, it’s hard to find a reason to opt out any time soon.